Does GAP Stand For Gay And Proud?

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14 Answers

James Milford Profile
James Milford answered
No it doesn’t. This is just an urban myth. Gap first started life in 1969 and was known as The Gap, Inc. It was a single store founded by Donald G. Fisher and his wife, Doris near San Francisco State University, and the name was an allusion to the generation gap, which was hot news at the time.

Although he was 40 at the time of his inspiration, and so was older than the generation he was marketing for, Fisher, who was a successful real estate developer, noticed that blue jeans, made by Levi Strauss, were becoming increasingly popular amongst the disaffected youth of America.

His first store sold records and jeans; the idea was that the records would pull in the customers who would then buy the jeans. It was an idea that nearly bankrupted the Fishers because no-one noticed the jeans. Out of desperation, they advertised four tons of jeans at rock bottom prices; it was an immediate sell-out!

After this near disaster, there was no looking back; the target customers were the 14 to 25 age group who were delighted with being able to buy Levi jeans at low prices. The stores were small (to keep rental and other overheads down) and bright and attractive.

Two years after opening their first store, The Gap’s annual sales were $2.5 million. Depending on just one product has its risks and even though the Fishers had benefitted from the marketing that Levi had done for their product, they decided to produce their own label in 1973, as well as other national brands. By 1975, net sales were $100 million, and by 1980 were $307 million.

There have been some rocky times for Gap, even though these figures say otherwise but in 2002, Paul Pressler, an executive from Walt Disney Co. Was brought in to make some sweeping changes in order to bring the company back to the top of its game.
Anonymous Profile
Anonymous answered
GAP originally known as 'The Gap' was started in 1969 by Donald Fisher and Doris Fisher. 'GAP' does not stand for gay and proud. It's only an urban legend that incorrectly states that it stands for gay and proud.
GAP is a clothing brand that derives its name from the word 'generation gap' between adults and children. The Fisher's were frustrated with the lack of fashionable styles and decent customer services. They decided to come up with their own brand of clothing. 'Levi's for Guys and Gals' and 'Fall into the Gap', were two of their early mottos. Around 1982, they decided to focus on the private label clothing and by 1991-92, stopped carrying Levi's.
GAP Inc. has approximately 150,000 employees and 3,005 stores spread across the world (Canada, Japan, United States, Puerto Rico, United Kingdom).

thanked the writer.
Anonymous
Anonymous commented
Gap stands for. Gay ass people and they have a wrong explaination about what gap stands for
Anonymous Profile
Anonymous answered
Its stands for the generation gap between young children and adults. Its was a market that the owners felt was ignored and not properly serviced. Hence they founded a clothing store to fill that "gap" in the marketplace.
Anonymous Profile
Anonymous answered
I'm not gay...but if it really meant gay n proud then why is the clothing so dull and lifeless...most gays r stylish .. Designers r ppl with a sense of fashion!!
Anonymous Profile
Anonymous answered
No seriously guys the name came from the growing differences between children and adults, called "the generation gap", which reached its peak with the hippie movement. (The notion that Gap is an acronym for "Gay And Proud" is an urban myth.)
Anonymous Profile
Anonymous answered
Why would anyone name a brand gay and proud -.-.....even if they are gay and proud I highly doubt they would name a brand that and be so successful.
Anonymous Profile
Anonymous answered
Gap stands for something athletic something or g    a     p
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Anonymous Profile
Anonymous answered
All of you are morons..

Every company needs to reach all ppl form community (( men - women - children - gar -trans,, etc ))

so even if it has Gay clothes only . Would it succeed al over the world.. And not to mention GAYS are a minority ..  So it's stupid to think that Gays HAVE 16 BILLIONS TO SPENT IN  GAP morons !!

And you know what since all of you are moron .. I have something like this:

GAP stands for : Get a Pork !!
Jim Hart Profile
Jim Hart answered
Shop at GAP.  I'm gay and never once had any notion that this chain of stores or, for that matter that any store I've shopped is a gay store.  I do go there with my own brand of broadly 'hip' jeans, shirts, etc.  There are, of course, gay salespeople, but my gay-dar is put in idle when I'm shopping for clothes.  E.g., I want to express myself as a gay person in my terms, so I'm pleased that GAP, nor any other store where I buy clothes has a gay format that is identifiable.
Anonymous Profile
Anonymous answered
Well it's clearly not gay and proud as that would be counter productive toward profit as gay people are a minority. It also does not stand for genuine american product as it only sells clothes. It was more likely to be called genuine american clothing spelling GAC not GAP. It makes most logical sense that it stands for nothing and is just meant to fill the 'gap' in the market. It seems immature and moronic to assume it stand for gay and proud.
Anonymous Profile
Anonymous answered
Just lol.   When I was a little boy. I got a Christmas gift from my Aunt. They were really tight Boxers   I was like what the heck what name brand are these it says Large on them. Flip it to next side GAP. I never wore thoses Boxers again.  It changed me lmao
Anonymous Profile
Anonymous answered
You'll are ALL stupid, except the FEW people who said it stands for the GAP generation. How can all of you be so freaking stupid. Please do not procreate, this world will just end up with more Dumb-As like you'll! And for all you gay people, stop acting like this store was made for you...IT DOES NOT MEAN GAY AND PROUD, so get over it and go F your own a$$.
Anonymous Profile
Anonymous answered
Oh my god
it is for Gay And Proud
since the people who own it are gay pep oz
anyway, it is Right
nd I should warn Uze not 2 buy fe them..x
bye
kerri O'hanlon Profile
kerri O'hanlon answered
It actually means GOOD ARD POKING I no because the founders of the company poked me and named it after our late nite sessions!! So F you All You All Need A GAP (Good Ard Poking) Get Ma Drift .....Peace Yeah

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