So, my guy friend's (Closest) friends have texted me several times, "I love you" or "I like you" and later on, he tells me "Oh, sorry, that was my friend." I don't know why, but it hurt. Do I like him more than a friend? Why does it hurt my feelings?
It hurts because it is insensitive and playing with your feelings. To get it to stop, ask him to stop, saying its not nice to fool other people and will only invite a negative reaction. If its an honest sentiment it needs to be honestly communicated.